Two guys in a barn, building a way for ranchers to sell their cattle.
Paul and DJ started working together 20 years ago. Paul was the videographer. DJ was the photographer. Since then they have picked up and put down a lot of projects. Films, photos, odd jobs, the usual.
None of it has felt as fulfilling, or as life-giving, as this one. The reason is the customer. Ranchers who want a straight way to show their cattle and get them sold.
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Founder and CEO
His career started as a videographer. A camera, a lot of “one more take,” and then a long run of creative ventures. Those led him here. He started Herd Yard so ranchers have a straight way to sell their cattle, and he still thinks a listing should feel like a short story, not a classified ad.
David, but call him DJ. He started as a wedding photographer, which is how you learn to argue about the light while everyone else wants dinner. After that he started several tech companies. They have since been acquired. Now he is in the barn building Herd Yard: the buttons, the maps, and the part that still works when a pasture has no signal.