Herd Yard
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Privacy Policy

Effective Date: November 5, 2026 · Prior version August 12, 2026 · Combined with Herd Yard Message Alerts terms September 24, 2026

Herd Yard LLC ("Herd Yard," "we," "us," or "our") respects your privacy and is committed to protecting the personal information you provide when using Herd Yard's website, marketplace, services, and related features (collectively, the "Platform").

This Privacy Policy explains what information we collect, how we use it, when it may be shared, and the choices available to you.

By accessing or using Herd Yard, creating an account, purchasing a listing or membership, submitting information, or using our optional payment features, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

The information we collect depends on how you use Herd Yard.

Account and Contact Information

You can create an account with an email address and a password, or with Google or Apple. A phone number is optional. Creating an account does not require a mobile number or agreement to receive text messages.

When you create an account, Producer Profile, listing, or otherwise interact with Herd Yard, we may collect information such as:

Other information you voluntarily provide.

Listing and Marketplace Information

When you create or interact with listings, we may collect information concerning:

Communications or inquiries relating to listings.

Some information you provide for listings or Producer Profiles is intended to be publicly displayed on Herd Yard.

Communications

When you communicate through Herd Yard, contact customer support, submit a form, or communicate with us by email, text message, or other means, we may collect and retain those communications and related information.

Payment and Transaction Information

Herd Yard offers paid listings, memberships, subscriptions, and optional e-commerce/payment functionality.

When you make a payment or use Herd Yard's optional transaction processing features, payment processing may be provided by third-party payment processors, including Stripe.

Herd Yard may receive or maintain information related to transactions, including:

Other information reasonably necessary to administer the transaction.

Payment card information may be collected and processed directly by our third-party payment processors. Herd Yard does not necessarily receive or store complete payment card numbers.

Payment processors may independently collect and process information according to their own privacy policies and legal obligations.

Automatically Collected Information

When you access Herd Yard, we or our service providers may automatically collect certain technical and usage information, including:

Other usage and diagnostic information.

We use cookies and similar technologies described in the Cookie Policy. Herd Yard uses Google Analytics. This policy does not describe advertising cookies or advertising pixels as in use.

2. How We Use Information

Herd Yard may use collected information to:

Protect the rights, property, safety, and security of Herd Yard and its users.

3. How We Share Information

Herd Yard does not sell your personal information to third parties for money.

We may, however, share information when necessary to operate the Platform and provide our services.

Other Herd Yard Users

Information included in public listings, Producer Profiles, or other public areas of Herd Yard may be visible to other users and visitors.

When buyers and sellers communicate or transact, certain contact, transaction, product, or fulfillment information may be shared between the parties as reasonably necessary to facilitate the transaction.

Service Providers

We may share information with companies that provide services on our behalf, such as:

Other technology and business services.

These providers may access information only as necessary to provide their respective services, subject to their agreements with Herd Yard and applicable law.

Payment Processors

When users elect to make payments through Herd Yard, relevant information may be shared with payment processors such as Stripe to process payments, establish connected accounts, verify identities, facilitate payouts, prevent fraud, handle disputes and chargebacks, and satisfy financial or regulatory requirements.

Legal and Safety Requirements

We may disclose information when we reasonably believe disclosure is necessary to:

Enforce our Terms of Service or other agreements.

Business Transfers

If Herd Yard is involved in a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction, user information may be transferred as part of that transaction, subject to applicable law.

4. Public listings and profiles, and what stays off them

Herd Yard is a marketplace. Information you put in a listing or Producer Profile is meant to be shown to people using Herd Yard, including on a signed-out read of a public listing or ranch where that read is enabled.

That signed-out read keeps public profile and listing fields. It can include the ranch or business name, profile text, photos and videos, and listing details such as description, price, breed, class, and a general location. The general location on that read is city and state. It does not include a street address, ZIP code, email address, or phone number. Map points on that read are rounded. They are not a street address.

Drafts, and listings or ranches that are deleted, hidden, or disabled, are left out of that signed-out read.

Your account email, password, phone number, street address, Stripe and payout identifiers, notification settings, and private messages are not part of that public listing or profile payload. A buyer and a seller can still share contact or transaction details in messages, or while completing a sale.

Do not put a street address, phone number, email address, or other information you want kept private into a public description or photo. A photo can still show something you did not mean to publish.

A ranch profile can include links you add, such as a website or a social profile. Those links go to services Herd Yard does not control.

5. Notifications and marketing email

Herd Yard contacts you through the channels the product actually has. Those channels are in-app notices, email, push, and optional text messages. There is no separate marketing text channel and no marketing push channel.

Activity notices

Account → Notification settings has a row for each activity, with the channels that activity supports:

Push on an account is the account switch. A phone or browser still has to allow notifications before a device receives them. Signing up does not request device permission and does not create a push subscription. The mobile app delivers push through Expo, using Apple Push Notification service and Firebase Cloud Messaging. A browser that supports it can use Web Push after you allow notifications there.

A new account created with email and password, or with Google or Apple, starts with the supported activity email and push switches on, and with text off. That starting point is stored on the new account only. It is not written onto accounts that already exist, and it is not written onto imported, claimed, or demo accounts. You can turn any switch off in Notification settings.

Four marketing rows, email only

These four settings are email only. Text and push are not available for them:

On a new email-and-password account, or a new Google or Apple account, those four email settings start on. Accounts that already exist are not changed to turn them on. You can turn each one off in Notification settings. When a marketing email is sent, it includes a way to stop that kind of email. Production signup matches the defaults above: supported activity email and push on, these four marketing emails on, and text off. Accounts that already exist are not rewritten, and imported accounts are not rewritten. These four rows stay email only.

Turning off marketing email does not stop service email about your account, approvals, listings, messages, orders, security, or passwords.

Text messages require a separate yes

SMS is optional and is not turned on by creating an account or by the defaults above. Herd Yard Message Alerts are transactional texts when a buyer messages you about a listing. They are not marketing. We send them only if you opt in on /sms or on Account → Notifications, or by texting START, YES, or UNSTOP. The checkbox starts unchecked. Consent is not a condition of purchase or of creating an account. You can stop texts by replying STOP, or by turning the text switch off. Details are in the SMS program section at the end of this policy.

6. Cookies and Analytics

Herd Yard uses cookies and similar storage to operate the Platform, keep you signed in, and understand how features are used. The details are in the Cookie Policy, including the sign-in cookie, a first-party anonymous visitor cookie (hy_vid), Google Analytics, and cookies that Google Maps, YouTube, or Stripe may set when those features load.

The hy_vid cookie is a random identifier with no personal information. It is set for signed-out visitors so we can count anonymous visits and link a pre-signup visit to an account after sign-up or sign-in. Visitor records are kept about 13 months. We do not sell this information. See the Cookie Policy for the full description.

This policy does not describe advertising cookies or advertising pixels as in use. If those are added, the Cookie Policy will be updated first.

7. Data Security

Herd Yard uses reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no website, electronic transmission, database, or storage system can be guaranteed to be completely secure. Users are responsible for maintaining the confidentiality of their account credentials and should notify Herd Yard promptly if they believe their account has been compromised.

8. Data Retention

We may retain personal information for as long as reasonably necessary to:

Satisfy legal, tax, accounting, regulatory, and compliance obligations.

Information may be retained after an account is closed when reasonably necessary for these purposes.

If you delete your account, Section 17 is what the product does. The account can be restored for 30 days. Subscriptions are cancelled and are not restarted. After 30 days, the account fields named in Section 17 are removed. Orders, payments, messages already delivered, and reviews are kept as that section describes. This policy does not promise any other deletion date, including for backups or for records kept for accounting, disputes, fraud prevention, or legal obligations.

9. Your Privacy Choices

Depending on applicable law and your relationship with Herd Yard, you may request that we:

Address other privacy-related concerns.

Requests may be submitted to [email protected].

You can also turn notification and marketing-email settings off under Account → Notification settings, and you can delete your account as described in Section 17. This policy does not list state or country privacy statutes, and it does not say that Herd Yard meets a particular privacy law or holds a certification.

Certain information may need to be retained despite a deletion request when required or permitted for legal, financial, fraud-prevention, security, transaction-record, or other legitimate business purposes.

We may take reasonable steps to verify your identity before fulfilling certain requests.

10. Children's Privacy

Herd Yard is a commercial livestock marketplace and is not intended for children under 13.

We do not knowingly collect personal information from children under 13. If we become aware that such information has been collected, we may take reasonable steps to delete it.

11. Third-Party Websites and Services

Herd Yard may contain links to third-party websites, services, payment processors, associations, registration organizations, or other resources.

Herd Yard is not responsible for the privacy practices, content, or security of third-party websites or services. Users should review the privacy policies of those third parties before providing personal information.

12. Payment Processing and Stripe

Herd Yard may use Stripe and its related services to provide payment processing and marketplace payment functionality.

When you use these features, information may be transmitted to Stripe as necessary to process transactions, verify users or businesses, facilitate payouts, prevent fraud, comply with financial regulations, and provide related payment services.

Your use of Stripe-powered payment services may also be subject to Stripe's applicable terms and privacy policies.

13. Changes to This Privacy Policy

Herd Yard may update this Privacy Policy periodically to reflect changes to our Platform, technology, payment services, business practices, or legal requirements.

When we update this Privacy Policy, we will revise the effective date shown at the top of the policy.

Material changes may also be communicated through the Platform, by email, or through other appropriate means when required.

14. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or Herd Yard's privacy practices, please contact:

Herd Yard LLC

Email: [email protected]

15. Service Providers We Currently Use

To be specific about the service providers described in Section 3, Herd Yard currently uses:

16. Phone Line, Voicemail, and Location

Texts and calls to the Herd Yard phone number are logged, including voicemail recordings, and may be forwarded to Herd Yard staff to respond. Map centering uses an approximate location from your IP address, rounded to about 7 miles. The website uses your device location only if your browser asks for it and you allow it: for Near me, the map's locate button, or centering the map on a phone. That location stays in your browser for the current session and is sent to our server only as part of a distance search. See Section 17 for the mobile app. See also our Data Use Policy and Cookie Policy.

17. Herd Yard Mobile App

The Herd Yard app for iPhone and Android uses the same account as the website, and this Privacy Policy applies to it. The app asks for the phone permissions below only when you use a feature that needs them. You can say no, or turn a permission off later in your phone’s Settings, and the rest of the app keeps working.

Precise location

The app asks for your location only when you choose Near me (sort by distance) or a distance limit in Browse, for listings or ranches, and only while you are using the app. It never collects your location in the background. Your location is used only to sort or limit results by distance and to show how far each one is from you. For a listing search, the app sends your location, rounded to about 100 meters (about 350 feet), to our server with that search. For ranches, the distance is worked out on your phone. Our server uses it to work out distances for that search, does not save it to your account, and leaves it out of our request logs.

If you save a search that has a distance limit, the point the distance is measured from is saved with that search, rounded to about 10 meters (about 35 feet), so the search can run again. The saved search is kept on your phone. Once you turn on alerts for it, it is also stored on our server, so we can tell you about new matches and you see the same list on the website. It stays there if you later turn the alerts off. Deleting the saved search, or deleting your account, removes it from our server. A Near me sort on its own saves no location.

Camera, photos, and videos

The app uses your camera, photo library, and microphone only when you choose to take or pick photos or videos to add to a listing, your profile, or a message. The microphone records only the sound of videos you take. The app does not look through your photo library; it receives only the items you pick. What you add to a listing or profile is public, like the rest of the listing, and what you add to a message is shared with the people in that conversation.

Push notifications

If you allow notifications, the app sends our server a push token for your phone. We store it with your account and use it only to send the notifications you have turned on, such as new messages, listings near you, or saved-search matches. You can choose which ones you get in Settings in the app, or turn them all off in your phone’s Settings. When you sign out of the app, it asks our server to remove the token. The token is also removed when you delete your account, or when the push service tells us the app is no longer installed on that phone.

Deleting your account in the app

You can delete your account in the app under Account → Settings → Delete account. You confirm by typing DELETE, plus your password if your account has one. Right away, any Herd Yard subscription is cancelled (with no refund for the rest of the period), your ranch and listings are taken off Herd Yard, you are signed out everywhere, and your push tokens are removed. You can restore the account within 30 days; cancelled subscriptions are not restarted.

After 30 days, we permanently remove your name, email, phone number, password, and sign-in links, along with your saved listings, follows, saved searches, notifications, and the files you attached to messages. Your ranch profile details, including its address and photos, are cleared, and your listings stay off Herd Yard. Some records are kept without your name, as described in Section 8: orders, payments, and payment-processor identifiers needed for accounting, refunds, and disputes; messages you sent, which stay in the other person’s conversation; and reviews you wrote, shown as “Former member.”

Text messages (SMS)

SMS from Herd Yard is optional. We send Herd Yard Message Alerts only if you separately opt in on /sms or on Account → Notifications, or by texting START, YES, or UNSTOP to our number. Creating an account, listing cattle, and completing a purchase do not require a mobile number or SMS consent. We do not sell your phone number. We do not share mobile numbers with third parties for their own marketing. You can opt out any time by replying STOP, STOPALL, UNSUBSCRIBE, CANCEL, END, QUIT, OPTOUT, or REVOKE, or by unchecking the box on Notifications and saving. Reply HELP or INFO for help, or email [email protected]. Message and data rates may apply. See SMS program details.